Nova Scotia Investing $2.5 Million for Marketing to Attract New Immigrants

2.25 minute read

"The Nova Scotia government recently launched a $2.5 million marketing campaign in a bid to attract foreign nationals in Canada and overseas to settle here. The objective is to encourage economic immigration and meet the serious labor market shortages in the province."

Written by My Visa Source Team
Published on: Oct 20, 2021

The Nova Scotia government recently launched a $2.5 million marketing campaign in a bid to attract foreign nationals in Canada and overseas to settle here. The objective is to encourage economic immigration and meet the serious labor market shortages in the province.

Why Does Nova Scotia Need Immigrants?

The provincial Immigration Minister Jill Balser said that efforts to increase immigration are required to meet the labor market needs, support post-pandemic economic recovery, and set the stage for business and financial growth in the province.

Despite the pandemic, Nova Scotia managed to welcome 6,428 immigrants between February 2020 to April 2021. This was largely due to increased immigration levels and the sudden influx of immigrants from other provinces and territories across Canada.

Why Is the Marketing Campaign Required to Attract New Immigrants?

The Department of Labour, Skills, and Immigration will work with the communications and marketing departments in the Department of Communities, Culture, Tourism, and Heritage to create this marketing campaign.

The main focus of this campaign will be to showcase the diverse beauty of multiculturalism in Nova Scotia and demonstrate how the government works with the communities to help them grow and prosper.

Why Should You Immigrate to Nova Scotia?

Nova Scotia has a thriving agricultural and forestry industry. It also heavily relies on the Information Technology (IT) and healthcare industries. The province requires young and skilled immigrants to fill the growing vacancies in the job market. As the pandemic subsides and international travel becomes possible again, the province is striving to return to the immigration levels before the pandemic.

As the family sizes grow smaller, immigration is the only way to sustain Canada’s population growth. In 2020, immigration was responsible for almost 1/3rd of the population growth despite the travel restrictions.

Due to the pandemic, Canada’s population increased by only 208,900, a significant decrease from 436,000 invited in 2019. During this period, the immigration levels were down by 56.8%.

Foreign workers will find great employment opportunities in Nova Scotia, along with an amazing outdoor environment and a higher quality of life. Foreign workers can find temporary employment in Nova Scotia through the Global Talent Stream (GST) and the Temporary Foreign Worker Program (TFWP). To gain permanent residence in Nova Scotia, you can always apply for available immigration streams under the Nova Scotia Nominee Program (NSNP).